Defining Good

Los Angeles, CA



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"I LOVE helping people build businesses that make the world better. I think business owners and entrepreneurs have a huge opportunity to make a positive impact and I help them do it in the way that makes the most sense for them and their business. I work with business owners one-on-one to develop a unique social impact strategy, but I also provide plenty of free tools, resources, and practical advice online and through my weekly Good Matters videos and interviews. A portion of everything I make helping entrepreneurs thrive helps fund Kiva micoloans to empower entrepreneurs around the world.."


"Rachael’s spirit and passion were palpable from the very first minute. She was happy to work with our company’s limited scale to create a very specific and detailed action plan that produced real impact and results. She cares deeply about helping others — whether by guiding companies like mine or leading by example — and it shows in the quality of her work! I recommend that Rachael be by your side whenever you’re defining good." -Adam Go | Founder, THR Hospitality + Pueblo Restaurant

"Rachael helped me clarify, articulate and present my organization’s objectives in an incredibly short time. With her background in corporate social good, her genius at strategic communication, and her enthusiasm for the work that we are doing to empower women, she is a truly special coach and consultant." - Anna Bulbrook | Founder, GIRLSCHOOL

"Thank you so much for all your help on our messaging as a social impact brand. Your thoughts were crucial in guiding us to highlight our cause in our marketing as we kicked off our Insider’s Launch for Velé." - Tiffany Wong | Co-Founder, Velé