Heroic Aspirations

Los Angeles, CA


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"In today's world, every business is a technology business, and while it feels like the tech industry has lost its way, we value people first. Heroic Aspirations is here to help entrepreneurs and small business owners grow their business by developing digital product and marketing strategies that put people first. I've been fortunate to work with a great variety of people in corporate, small business, and startup roles. I helped launch and grow initiatives like Small Business Saturday and the ReceiptMatch app while working at American Express OPEN, and co-founded and scaled Date Night Is... to a national service. I love to bring the best of what I learned from each of my experiences to my work."


“We brought Heroic Aspirations in for a whiteboard strategy session to assess the drop-off points in our user experience. We covered our goals and inspiration, outlined the user flow and messaging, and identified high priority things to change. We couldn't be happier with the result. After making the changes, our core flow funnel completion rate went up 300%!” — Alex Hesselgrave, Co-Founder, CTO, PlayFull

“It’s almost a year since I attended the metrics workshop with Heroic Aspirations, and what I learned is even more useful as my company grows!” — Suzanne Brosnan, Founder & Designer, ZANNI

“I got so much information & resources out of that [Whiteboard Strategy] session!” — Ana Pompa Alarcón Rawls, Founder, findSisterhood