The Importance of Small Business Saturday®

Small business owners celebrating with mimosas

If you haven’t shopped during previous Small Business Saturdays, you’ve been missing out. And, if you’re a veteran of the holiday, get ready because this is going to be the best year yet! But don’t just take my word for it, let me explain why Small Business Saturday® is so important and enumerate the many reasons why you’ll want to invest in your community on November 24th this year.

American Express began the #SmallBusinessSaturday movement in 2010 on the Saturday after Thanksgiving. In 2011, the Senate unanimously passed a resolution in support of the day. In 2012, officials from all 50 states were participating and the President even gave a shout out about Small Business Saturday.

Shop Small logo

Nearly a decade after its inception, Small Business Saturday® has grown exponentially and the movement is bringing in big money for Small Businesses. Last year on Small Business Saturday®, 108 million consumers reported spending with local businesses, which translated to $12 billion spent. That’s largely in part to community members recognizing the importance of shopping small to breathe life into their neighborhoods.

Here are 5 reasons why Small Business Saturday® is so important:

  1. When you #ShopSmall, you inject cash flow into the community’s economy. “For every $100 spent at one of these businesses, for example, $68 stays in the community, according to Amy Hartzler, director of communications for the Business Alliance for Local Living Economies, a nonprofit that advocates building strong local economies. That’s more than twice the amount chains reinvest.”

  2. On top of that, Small Businesses are more likely to do business with other small businesses than big national brands are, so they keep the money flowing in the community between them.

  3. Small Businesses bring diversity to a community in a number of ways. They are more likely to hire workers who are representative of their community, including historically under-served populations.

  4. Small Businesses are much more likely to carry goods that are specific to their area, over a big box store which caters to national demands, instead of local ones. This also means that the Small Businesses within a community are more likely to carry goods that have more character and interest and are less generic.

  5. There’s also a whole lot of good that comes from shopping at Small Businesses - you help create jobs, you reduce the carbon footprint of your spending and you increase real estate values within your community when Small Businesses thrive.

So yeah, that’s a whole lot of good! And supporting small businesses is what #BRAnetwork is all about. So in partnership with American Express and the LA Chamber of Commerce, we are thrilled to host the second annual BRA Boutique!

BRA Boutique on November 24, 2018

This pop-up shop celebrates Small Business Saturday® by creating a brick-and-mortar experience for women-owned businesses in Los Angeles. We’re shining a spotlight on some very talented entrepreneurs, and opening doors to gain more exposure for their brands.

Some of the participating businesses in this year’s event include LAHIVE (fashion line designed and made in downtown Los Angeles), Maile by Design (ethically-produced jewelry, handmade in Los Angeles), and the Manifest Box (a gift box where you can find education, resources, and hand-picked tools and talismans, and endless inspiration for a beautiful, intentional life). Courtney Paige Ray, branding photographer, will also be setting up a pop-up studio for branding portraits for entrepreneurs.

We're incredibly proud of these ladies, and are honored to host this event to boost awareness - and sales! - of their products and services. Come join us on Saturday, November 24th, from 11 am - 4 pm at Open Mind Art Space (11631 Santa Monica Blvd.).

Located inside the beautiful and newly renovated art gallery, BRA Boutique will provide an elegant and exclusive shopping experience for both shoppers and business owners. Plus, you'll find unique gifts you can't get anywhere else including clothing, jewelry and more.

This year, after Black Friday, avoid the mall and shop small! Join us on #SmallBusinessSaturday and support local women-owned businesses on Nov. 24th from 11 am - 4 pm! You’ll help make a real, positive impact in your local community.

Get your free ticket here!