Let’s face it. As a mom, your normal day-to-day life is already a full-time job. And, fulfilling as it is, you’ve also got your side hustle that you’re trying to build into a fempire you can be proud of and will make feeding that family of yours a little easier. So how can you maximize your potential? That’s the golden ticket (or whatever precious metal you’re into); it’s the question I’m always looking to address for all BRA members. Here are some tips and tricks to get you started on the right track.
1. Be on the lookout for a good idea.
Find a product or service that other moms need. Trust me there’s always something! Mompreneurs have a unique advantage that other entrepreneurs may not -- you’re already around your target audience. In fact, you are your target audience. When you create a product or service that speaks directly to this market, you’re already ahead of the game because you know your consumers firsthand, how to reach them, what they struggle with and what resources they use to find solutions. It’s not cheating to use what you know to your advantage.
2. Avoid working in direct sales.
Sure, direct sales may sound appealing at first, with its promises of a flexible work schedule, the potential to earn six figures and so on. But don’t believe the hype – when anything sounds too good to be true, it usually is. Direct sales usually results in spending a lot more time, effort and frustration on that new venture than most people realize. Women who are successful in this line of work are actually working a minimum of 40 hours a week to advance themselves -- and much of the time, those women aren’t even doing a job that they find personally fulfilling...it’s not addressing their passion, it’s serving someone else’s. The market is also extremely saturated with people selling the exact same products. If it really were that easy to make six figures on a part-time work schedule, everyone would do it. And hello, it's usually a pyramid scheme.
3. DIY what you can.
You don’t have to be a graphic designer to make your business look polished. Instead of trying to learn Adobe Illustrator or Photoshop like the pros, check out more beginner and user-friendly apps like Planoly, Canva, Word Swag, and Animoto. The more you can DIY for your website and social media accounts, the more you can save to hire a graphic designer for the bigger projects later on.
4. Hire help.
Even if it’s just an extra hour or two a week, finding someone to babysit can do wonders for every mompreneur looking to get more work done. Finding a good nanny or enrolling your child in an after school class will cost money, but will also help you make more money in the long run. If you don’t have the budget, you can try to convince your mother, aunt, or – dare we say it – your mother-in-law to step in and support you, as needed.
5. Use apps to improve your time management.
Mompreneurs know how valuable every child-free hour is. Time management is key when you’re a parent and even more so when you also run your own business. Fortunately, there are lots of apps available that can help you manage your schedule. Most of them work by showing you how long you spend on each task. A few of our favorites include: MeetEdgar, 17hats, and Harvest. These apps will help you make the most of every minute. And when you have a sleeping baby or only one hour a day to yourself, you’ve got to make every minute count.
Meet Tracie of Rest Well Baby
Here is a perfect example of a mom who found her entrepreneurial spirit in her sleep deprived nights. As a mom who had a baby that had sleep challenges, Tracie understands what it feels like to be sleep deprived and she knows the benefits of learning healthy sleep habits that will last a lifetime! She works closely with each family to formulate an individualized, flexible sleep plan all while taking into consideration the family’s sleep issue, needs and values. Tracie Kesatie is passionate about helping tired families get the sleep they need. Here is a mom turned mompreneur. She had to get her kids to sleep and she made a business out of it.
Some of Tracie's training topics included:
- Basic counseling and child development
- Sleep science and behavioral modification techniques to help parents of children age 0 to 6 years old
- Secure attachment theory
- Support for the breastfeeding mother