Marketing Strategist

Los Angeles, CA






"With over 15 years of marketing and sales experience for brands in fashion and home furnishings, Arica finds a nerdy kind of joy in connecting a business to their audience through thoughtfully designed customer retention and lead generation strategies. With the strong belief that people buy from people, Arica helps clients develop a highly effective strategy that aligns with their mission and values to connect with and convert their perfect audience. Arica owns the boutique marketing and PR firm, Written & Styled and is the co-founder of Hart & Highland with business partner, Kristen Schellenberg.

Hart & Highland is a modern marketing studio and transformative resource for brands who actually give a damn about where their marketing budget is going. We are your support, your sounding board, your creative MacGyver, your strategic collaborator, your connector, and your go-to for effectiveone-stop-shop, really freakin’ awesome marketing and creative efforts.” 


"It was so great seeing you Thursday!! That work session WAS AMAZINGGGG! I'm going to work on filling out everything this week/weekend. Ahh I'm so excited! The work session was so helpful bc it really got me thinking and brainstorming ideas I hadn't really thought of yet."  {after a 2-hour in-person strategy work session}
- Chelsea Von Mach,  Fashion & Celebrity Stylist

"As the owner of a small-but-growing business, I am used to wearing so many hats and thriving growing my company from all angles. However, there did reach a point where although I knew I could spend the time to research how to best market our product and get the word out there, it made much more sense to have someone who already has that expertise guide me and thus be more efficient with my time.
I serendipitously met Arica through a friend who also has her own business, and she has truly been amazing. I started with the monthly marketing coaching sessions to gain clarity on my overall marketing strategy as well as put into place a specific plan of action to make that strategy happen. Before meeting with Arica I just had a million ideas of what I wanted to do, which is fine, but through my sessions with Arica these ideas were pinned down into actionable items.
Arica has a huge knowledge base of what actually works with e-marketing, and so many great ideas on how to get more people to your website and to keep them thinking about your product. She truly listens to and supports your ideas, and even though her input is basically genius, doesn't try to push them when I at first didn't want to adopt them, ha! For example, I was super intent on getting the social media marketing going, and she was telling me how great email marketing can be, which is something I finally realized and am now in the process of really getting into.
So, if you need someone to help you make sense of this crazy world of digital marketing, with specific and real ways to implement action plans, Arica is the gal for you. One of the best parts of her sessions were the recap documents she creates where you have on (digital) paper everything you discussed along with an action plan, in addition to any specific tools or software that may help you. Arica is amazing and I look forward to working with her more in the future!"
- Kristin Kennedy, Ajna Living

"I have had the distinct pleasure of collaborating with Arica Rosenthal of Written & Styled. As an entrepreneur of an interior design studio in Los Angeles, California, marketing our design, services, and unique experiences for our client's is something that you need to find an expert to support you. Arica's innovative approach helped me understand the ways to market a business not only by traditional means, but also navigate the Wild West of social media, online marketing, content marketing, and email marketing. I always enjoy reading the brand content that Arica sends to her followers. She uses the power of empathy and storytelling to put her readers at ease. It is an honor and privilege to refer Arica to others for not only her marketing knowledge, her steadfast service and follow-up, but the experience that she creates for me and others."
Aaron B Duke, Aaron B Duke Interior Design

"Arica was a wealth of knowledge and intuitively resourceful as we launched a new business from the ground up. On a weekly basis we had a standing meeting and intermittently we would catch-up regarding a host of ideas and frustrations we wanted her guidance for, as well as new ideas she would pepper to us over time. From early on basics to gradually enhancing and optimizing as we matured Arica's breadth of expertise was and still is an unbelievably valuable resource. Without reservation we would recommend Arica!!" 
- Oren Kiriat, MPH, BeWell MedSp

"Arica is a unique and highly talented marketing professional. Her work ethic, determination, unswerving dedication to excellence, diverse skill set, and eagerness to learn, make her a prized associate. She is a team player who brings a confident, creative and solution minded attitude to the office every day. Her friendly personality, sharp humor, and humble ways help create a dynamic work environment in which everyone feels comfortable. I would recommend Arica to any company interested in an articulate communicator, excellent researcher, organized department manager with focus and "fire in the belly" enthusiasm, and someone who can and will measurably advance herself and the organization. An extremely fast learner, Arica is able to grasp and disect complex problems and offer solutions that are implementable and achievable. It would be my distinct pleasure to work with her again." (YMI Jeans, Vice President of Marketing)
- Deke Jamieson, NDJ Consulting Group, Inc.

“Quality work, great work ethic! Thank you very much, Arica”
- Jeff Chen,

"Working with Arica has been great. Arica is results driven, motivated, and she is always looking at ways to improve marketing campaigns. I’ve been impressed by the attention to detail that she puts into each project. Arica brings a level of experience that is unmatched as she is always looking for ideas and strategies to increase results. Arica has a wealth of knowledge when it comes to measuring ROI with different marketing verticals which include company branding, e-mail, social media, SEO, and traditional marketing. I would highly recommend Arica for any marketing campaign or position." (Planet Green Recycle)
- Kelly Krigs, CAS, In

"Arica is one of the most dedicated, organized and pleasant marketing directors I've had the pleasure of working with. I would highly recommend her and hope to work with her again." (Salsa Fits My Life)
- Nikki Nolan, Nikki Nolan Showroo

"I had the pleasure to work closely with Arica and she is truly a sharp and talented marketer. She is extremely dedicated and has keen insight when setting marketing initiatives and goals. She is detail oriented and can multitask in all areas of marketing while managing a highly demanding marketing department. She is extremely personable and professional and has a high regard for her work and overall ethics. She is solution oriented and a problem solver and I would highly recommend her for a marketing role, which seeks a skilled professional. I would look forward to the opportunity to work with her again." (YMI Jeans, Director of Marketing)
- Dina De Fazio, REMAX Masters Realty

"A dedicated individual, Arica focuses her energies in the right place at the right time. Committed to getting a project done well the first time, she understands marketing on many levels. From web based promotions to consumer outreach, public relations to art direction, she has the experience of a well-rounded marketing executive and the passion of a young entrepreneur." 
- Lindsey Rosenberg, Cherryvale Farms


"Arica is detail oriented with an eye for style. She is very involved in every process of the job, and thoroughly completed every task that was handed to her. She worked with clients in a respectful way, at the same time bringing in new business to the company."
- Kate Donohew, Farfetch